WooCommerce is a free WordPress ecommerce plugin that lets you turn any website into a full online store. It’s perfect for users who want full control, customization, and low-cost management.
⭐ 4.6 (Based on research & review)
What Is WooCommerce?
WooCommerce is a free WordPress plugin that transforms any website into a full-featured online store. It supports digital and physical products, payments, shipping, and advanced ecommerce features through extensions. WooCommerce is known for its huge customization options, low cost, and full ownership of your store data.
Why We Rate This App
You install WooCommerce on a WordPress site, add your products, connect payment gateways, and configure shipping. The plugin provides a customizable product catalog, checkout system, and order management dashboard. You can enhance features using free or paid extensions. WooCommerce gives full control compared to hosted platforms like Shopify, but requires more setup and maintenance.
Who Is This Good For?
WooCommerce is perfect for entrepreneurs who want full control of their store, WordPress users, digital product creators, dropshippers, and businesses wanting low monthly costs. It’s also great for technical users or anyone planning to scale with custom features or integrations.
Our Score & Why
We rate WooCommerce 4.6/5 for its flexibility, low cost, and total ownership. You can customize anything — design, checkout, features — without platform limitations. The downside is that beginners may struggle with setup, hosting requirements, and maintenance. Still, for serious ecommerce builders, WooCommerce is one of the most powerful options.
Key Features of WooCommerce
WooCommerce supports unlimited products, variations, coupons, inventory, order tracking, shipping zones, tax settings, and global payments. It integrates with Stripe, PayPal, Apple Pay, Google Pay, and hundreds of services. You can add subscriptions, memberships, bookings, dropshipping tools, print-on-demand, SEO plugins, and advanced analytics. WooCommerce’s open-source structure offers unmatched customization for building any type of online business.
Pros and Cons
Pros
100% free to start
Fully customizable
Works with any WordPress theme
Supports digital, physical, and subscription products
No platform lock-in
Cons
Requires hosting and setup
More technical than Shopify
Extensions can get expensive
Maintenance and security handled by you
Earning Potential on WooCommerce
| Store Type | Expected Earnings | Notes |
|---|---|---|
| Beginner store | $100–$500/month | Small catalog |
| Niche digital products | $300–$1,500/month | High profit margins |
| Dropshipping | $500–$3,000/month | Depends on ad spend |
| Established WooCommerce business | $3,000–$20,000+/month | Scalable with SEO + plugins |
Realistic earnings:
Beginner: ~$150–$500/month
Expert: ~$2,000–$10,000+/month
Withdraw Options on WooCommerce
WooCommerce payouts depend on the payment gateway you connect. Stripe pays out to your bank in 2–5 days, PayPal releases funds instantly or within 24 hours, and other gateways vary. WooCommerce itself doesn’t hold your money — all payments go directly through your chosen providers, giving you full control over withdrawals.
Risk & Safety on WooCommerce
WooCommerce is safe and widely trusted, powering millions of online stores. Security depends on your hosting provider, plugins, and regular updates. The main risks are plugin conflicts and site maintenance complexity. However, when managed properly, WooCommerce offers a secure, stable environment with full ownership over your store and data.
Should You Use WooCommerce
Yes — WooCommerce is one of the best ecommerce platforms for sellers who want maximum customization, low fees, and full control. It’s ideal if you’re using WordPress or plan to scale your store with advanced features. While it requires setup and maintenance, WooCommerce is unbeatable for flexibility and long-term business growth.