Wix allows beginners to easily build a visually appealing online store using drag-and-drop tools. It’s perfect for small businesses and creative sellers who want simple setup and fast launch.
⭐ 4.4 (Based on research & review)
What Is Wix eCommerce?
Wix eCommerce is an easy-to-use website builder that allows anyone to create a professional online store using drag-and-drop tools. It supports digital and physical products, secure payments, shipping, inventory, and customizable templates. Designed for beginners and small businesses, Wix makes building a clean, visually appealing ecommerce site simple and fast.
Why We Rate This App
You choose a template, customize the design using Wix’s drag-and-drop editor, add your products, connect payments, and publish your store. The platform handles hosting, security, and mobile optimization. Wix includes marketing tools, SEO features, abandoned cart recovery, and integrated shipping options, making it beginner-friendly while still offering enough features for long-term growth.
Who Is This Good For?
Wix eCommerce is perfect for beginners, small business owners, digital creators, boutique brands, print-on-demand sellers, and entrepreneurs who want a simple, beautiful storefront without technical setup. Ideal for users who value design flexibility and ease-of-use over advanced customization or enterprise features.
Our Score & Why
We rate Wix eCommerce 4.4/5 for its amazing design tools, simple setup, and beginner-friendly experience. Wix’s templates are among the best for showcasing brands and creative products. The downside is limited scalability for very large stores and fewer advanced features compared to Shopify or BigCommerce. Still, for small–medium businesses, Wix is a top choice.
Key Features of Wix eCommerce
Wix includes a modern drag-and-drop site builder, product galleries, secure checkout, global payments, discount coupons, inventory tracking, and abandoned cart recovery. It also offers email marketing, SEO tools, mobile optimization, print-on-demand integrations, and professionally designed templates. With Wix Stores, sellers can manage orders, track shipping, offer subscriptions, and connect to social sales channels like Facebook and Instagram.
Pros and Cons
Pros
Easiest ecommerce builder for beginners
Beautiful templates and design freedom
Drag-and-drop editor — no coding
Built-in marketing and SEO tools
Smooth for small and creative shops
Cons
Not ideal for large or complex stores
Limited advanced customization
Apps can increase monthly cost
Less scalable than Shopify or BigCommerce
Earning Potential on Wix eCommerce
| Store Type | Expected Earnings | Notes |
|---|---|---|
| Small beginner store | $100–$400/month | Art, crafts, small products |
| Print-on-demand shop | $200–$1,000/month | Depends on traffic and design |
| Boutique brand | $500–$3,000/month | Good with strong visuals |
| Full-time ecommerce | $3,000–$8,000+/month | When paired with ads + SEO |
Realistic earnings:
Beginner: ~$100–$300/month
Expert: ~$1,500–$6,000+/month
Withdraw Options on Wix eCommerce
Wix doesn’t handle payouts directly. Payments are processed through gateways such as Wix Payments, PayPal, Stripe, and manual bank transfer options. Each gateway has its own payout timing, usually ranging from 2–5 business days. Wix Payments supports direct bank deposits, allowing reliable and straightforward withdrawals.
Risk & Safety on Wix eCommerce
Wix is safe, secure, and trusted by millions of businesses worldwide. It provides SSL protection, secure checkout, and reliable hosting. The main risks come from scaling limitations — large stores might outgrow Wix. However, for small–medium businesses, Wix is a stable and low-risk platform with strong uptime and consistent performance.
Should You Use Wix eCommerce
Yes — if you want a beautiful, beginner-friendly store without complex setup. Wix is excellent for small shops, digital creators, and visually appealing brands. While it may not match Shopify for advanced scaling, its simplicity and design freedom make it one of the best platforms for launching a clean, modern ecommerce business quickly.